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ABOUT COOPER SUNDERLAND.

Find out more about what we do and our team.

Latest News & Events

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WHAT A DIFFERENCE A DAY MAKES.

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Impress with the new BMW Shadow Edition

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The BMW Lower Emissions Allowance.

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5 SERIES vs E-CLASS vs XF - WHICH IS BEST?

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Corporate Retailer of the Year

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BMW i3 Service Inclusive

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BMW Approved Used Cars

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BMW Innovation.

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BMW WILL RETURN TO LE MANS.

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Where Next?

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ROAD TAX CHANGES 01/04/2017

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What type of BMW Engine is right for you?

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BMW xDRIVE.

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Meet the team

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Paul Henry

Head of Business

Ray Haslam

General Sales Manager

David McKechnie

Aftersales Manager

Michael James Combe

Transaction Manager

Tim Bowman

Used Car Manager

Kevin Johnson

Transaction Manager

Jim Barton

Transaction Manager

Gary Taylor

Transaction Manager

Paul Gray

Motorrad Sales Manager

Brenda Ritchie

Centre Host

CUSTOMER REVIEWS.

Our centre star rating is based on customer satisfaction scores from real customers. It is based on information collated by BMW UK over the past 90 days of new car sales and aftersales service transactions, where the customers have subsequently elected to complete a satisfaction survey online or by phone. You will also see below customer comments, which are unedited.

The lady who dealt with me was very good. She was knowledgable and had a good understanding of my vehicle. She was called Ellie Farrell.

Service

Grant is absolutely brilliant and so are the reception staff. Wouldn't hesitate to recommend this place to anyone.

Service

Very good but a shame I couldn’t have been picked up from the station and had to fork out for a taxi and the price quoted for additional work outside of the BMW service work was ridiculous so they lost the business. Otherwise a good dealership

Service

Good courteous knowledgeable service.

Service

always feel looked after when I visit.

Service

this score would have been lower, but issues were resolved

Service

All work was done on time, and fully explained.

Service

everyone were very polite and friendly.

Service

Personal attention is always very friendly,made to feel at home

Service

Great deal and treat as a priority

Service

Disappointed upon arrival at Cooper BMW Sunderland on Monday 23rdOctober. Reception desk very welcoming and friendly.Alas, the young man (Trainee?) asked to deputise for Ellie was not so sure of his role and what he needed to do to check my vehicle.

Service

Service was carried out without any problems, and car was also cleaned.The software upgrade removed all of my settings, e.g. stored radio stations.Finally, no replacement car was available until over a week later.

Service

Service completed on schedule, drop off and pick up from home brilliant, front of house staff very friendly and all desk staff very knowledgeable and helpful throughout

Service

Staff remember my name. Work completed exactly as promised.

Service

No problems. Went smoothly

Service

Everything went to plan and the work was done quickly and efficiently. The customer care staff particularly Brenda are so welcoming and friendly the wait flies over !

Service

Job well done at a good price

Service

No issues and timely service

Service

Excellent all round

Service

Great service as always.

Service

I have been a customer at Cooper / Sunderland for a number of years and they have always had a high standard of service from the friendly and helpful reception staff, the professional sales executive team to the excellent service department.

Service

Booked car in early due to work commitments, Cooper BMW where happy to cooperate and work round my schedule.

Service

From the initial contact to the collection of the car after the work nothing was a problem great staff

Service

Looked after me well and completed work as expected

Service

The friendliness of the staff and the "its no bother" attitude made the experience very pleasant.

Service

From booking in to collecting my car first class quality service

Service

Friendly staff, cup of coffee offered while I waited and phone call upon completion

Service

Professional, courteous and friendly. Knew my name and kept me informed.

Service

My query was answered, I was offered the option of having work carried out on the car while I waited. I was asked if I would like the car washed, which I declined but I was offered the option to call back in and have the car washed at my convenienc.

Service

Only negative issue was discovering car exterior was not clean on collection. The wing mirrors and the full length of the lower doors were mud splashed. It appeared that the car had been driven post wash, maybe road test? 0.2 miles 'on the clock'.

Service

All staff were very competent and professional and completed the full process with excellent results

Service

First appointment car was not fixed second appointment car was not washed

Service

We have dealt with Cooper Sunderland for a number of years and always ask for Mr Grant Gilhespy who has catered to our every need over the years. He is very helpful and friendly. He is an outstanding sales exec

Service

I was disappointed that the tyre pressures were correct when I dropped it off. But when I collected I had to reset the pressure computer. Also there was £5 worth of diesel missing....

Service

Everyone is always welcoming. Some times it feels like I’ve went to my grandparents house because they are constantly trying to make you hot drinks.

Service

Again there was no problem or issues encountered during the booking in of my car for the service and mot, all work was completed on time

Service

See above. I was also very impressed with the professional service provided by the car collection and delivery service.

Service

Need I say more than the answer above?

Service

Always a pleasure to walk in to Cooper. Very pleasant and helpful staff.

Service

No issues with the work done or the customer service but the cleaning of my car afterwards wasn't great.

Service

Professional service

Service

Everything completed on time with a cleaned car to take home

Service

My vehicle was booked in to have on-board charger changed for the second time in the space of 4 months. Again, as per previous occasion, no courtesy car was available.This is my first BMW vehicle and I have concerns about Q&R of the product.

Service

Polite, professional and vehicle looked after

Service

As always I have found on my many visits, usually Sales, Servicing or VIP Events. It has always been a warm, friendly and professional service given at all times.

Service

Collected car, rang to advise of work required for service and £ cost. Car returned home having been serviced and thoroughly valeted, within a few hours. Loved the video of the service inspection too.

Service

First class service.

Service

Everything was explained, car was cleaned and ready for collection as agreed

Service

Very helpful after a problem with my newly purchased bmw approved car from haliwell jones Chester the car was given to me with warped discs front and rear, this was checked by cooper and replaced as haliwell jones should have done.

Service

Faultless service

Service

A phone call earlier in the day would have been appreciated (not 3pm) to inform us that they never had the car parts available to change, especially since I left the car at 9.00am and asked to have it back as soon as possible.

Service

Would of been 5 stars if it had not the brake problem

Service

Again fabulous experience

Service

Everything completed on schedule

Service

Good service only marked down slightly for BMW's unrealistic pricing

Service

no pressure sales and good communication,

Sales

Car is great as always - did have damaged badge which is going to be replaced not a big issue

Sales

Gary Ternent was excellent , he provided me with all of the information I needed , gave me a contact number and left me to think it over. That is exactly what I wanted, there was no pressure at all.

Sales

Lee was really friendly and helpful

Sales

kept in touch daily and car picked up within five days

Sales

The sale couldn't have been smoother, Lee did a fantastic job of working with me to find a deal that suited us both. Julia and the team on the front desk were committed to making sure that each time I came in we were looked after very well.

Sales

As per my description above, a superb buying experience from all staff including reception, coordinator and especially Gregg. We visited yesterday and were made to feel just as welcome as we did when we purchased the car.

Sales

Service offered by the sales person & dealership first class from start to finish.I was kept well informed as to the progress of the vehicle build & delivery process.

Sales

Salesmen and management were excellent, did all the work in making sure all my needs were met.

Sales

Bryan explained every system of the patient car which we needed to know and even told us which would be best to go with if certain problems occurred.

Sales

Informed and kept up to date throughout the process of buying my new car. Very friendly and helpful customer service.

Sales

The deal was very attractive and the sales guy was very informative without over-selling

Sales

Gary on new car sales at Sunderland was great from the off, no silly sales talk I told him the car I was looking at and within 40 minutes a deal was made with an offer which floored stratstone for price. Exactly what you want. Thanks !

Sales

Car was ready as agreed Chris talked us though everything we did not have a problem

Sales

Looked after my needs

Sales

Chris at Cooper Sunderland was very helpful without being full on and understood what I wanted and left me time to decide.

Sales

Very knowledgable and professional staff. Good advice. Excellent deal. Everything was transparent. No hidden elements.

Sales

But the customer care was not up to the expexctation

Sales

Nothing was a problem and everything was ready for us when we went to collect our car.

Sales

Everything was explained at a pace I understood, had the time to talk and not just rush off to next customer. Friendly and courteous at all times.

Sales

There was no pressure selling involved, and any negotiation was conducted in a professional, relaxed manner. Delivery was great and everything was explained well.

Sales

Staff at the showroom were very obliging at all times during my visits to look at the cars. The sales person was very helpful at all times during the process of deciding on the car specification and kept me informed all along the way to the delivery.

Sales

Would have been completely, however delivery time kept getting moved back

Sales

As question 1. I also felt no pressure to quickly buy.

Sales

It's what I would expect from a BMW dealer.

Sales

Open and honest discussions - added to great customer service

Sales

Sales rep Gregg has been a fantastic support throughout my experience with the old car and transition to the new

Sales

Good presentation of vehicles, non aggressive but helpful sales staff. Only other comment is that this is first new car bought in last 20 years where there was no complimentary gift-how mean is that!

Sales

Car ready when expected, adaption completed to high standard , car pre fueled . Sale exec Brian little wood fully explained operation of car before we left Brian made purchase of car plain and simple for myself.

Sales

The staff at the BMW centre, particularly Gregg Cathrae the Sales Executive and Brenda the 'Greeter', are extremely friendly and all go out of their way to make you (and the wife) feel completely at home. They give genuine opinions and viewpoints.

Sales

Everything was explained thoroughly by Gregg throughout the process.

Sales

Friendly helpful staff who gave quick and efficient service

Sales

Been before, will come again

Sales

I have had several new cars over the past years and this was the best service I've ever received.

Sales

I was told that my new car will have remote parking facility. I was a bit disappointed when I found that that facility was not put on my car.